Securitron® Logos

We've developed the following guidelines to encourage and help you to use our brand and assets, including our logo, content and trademarks, correctly and legally.

The following are guidelines for the Securitron brand and related assets:

Logo:

Our logo is always Blue/Black, All Black, All White. The Blue/Black logo is the main logo and should be the first choice for ALL applications where printing and the background permits.

Clear Space:

The clear space of the Securitron logo is developed based on the size of the space between the line of separation and the top of the letters in ‘SECURITRON’ (see Figure 1). There should always be clear space between the logo and any other element on the page.

Securitron Brand Sizing and Spacing

Minimum Sizing:

To ensure good print reproduction, please adhere to the minimum logo sizing. The height of the Securitron logo, including endorsement, can be no smaller than 0.25".

Colors:

The Securitron color palette consists of the following primary colors:

Securitron Brand Primary Colors

Securitron also leverages a variety of secondary colors. Please review the Securitron Brand Guidelines for a full listing.

Font: 

Securitron uses three fonts: Sense, Myriad Pro Condensed, and Arial for all marketing pieces, packaging, letterhead, websites, emails, etc.

Securitron Brand Fonts

Taglines:

Whenever the Securitron logo is used, the ASSA ABLOY Group brand tagline must be used on the same page as the logo. If there are multiple pages then the tagline must go on every page that the logo is on as well. The tagline comes in single and double line versions, each in black and white. Use only the supplied EPS files for the tagline as it should never be typed out or changed in any way.

Generally the tagline goes on the bottom of the page and is the same width as the logo (Figure 1) - a smaller-sized logo should use the 2 line version of the tagline so that it is always legible.

Copyright, Registration & Trademark:

Copyright statement (to be used on every marketing piece):

© 2015, Hanchett Entry Systems, Inc., an ASSA ABLOY Group company.

The following is a condensed list of Securitron products and copyrights recognized under the US Trademarking policies:

  • SECURITRON®
  • UNLATCH®
  • VISTA®
  • VISTACARE®
  • ACCUPOWER
  • MAGNACARE®
  • MAGNALOCK®
  • POWERJUMP®
  • SECURITRON ACCUPOWER®
  • DUAL SENSE®
  • TOUCH SENSE®
  • WAVE SENSE®
  • MEMLOCK™
  • ECOMAG™
  • ECOPOWER™

Multiple Brand Usage:

When creating a piece that includes multiple brands, the ASSA ABLOY branding is to be used instead of individual brand guidelines, including the ASSA ABLOY color palette, tagline, fonts, etc. Please have all materials approved by marketing prior to use. Please refer to the ASSA ABLOY Brand Guidelines.

 

Securitron Brand Guidelines >>